As a Venture Capital firm, we evaluated over 2000 companies and found one common mistake that people usually make while creating a pitch deck. Pitch deck isn’t defined by its aesthetics or how much text it has. Many of them focus on detailed ‘solutions’ and ‘problems’ without a clear plan of action. It was as if they treated pitch deck as a CBSE exam and fill it with maximum pointers. For instance, when talking about a product, many would fill it with 5 features and how it solves multiple user problems. But actually, the customer buys your product for a singular reason. Singularity in pitch-deck, meaning focusing on little yet impactful things shows singularity in plan. Focused product & Go-To-Market. The other parts, market thesis, industry structure: is where founders can teach investors on how the world operates. This is the opportunity to give aha! moments.
So here is a curated list of some of the biggest companies’ original pitch decks when they were at an early-stage. Namely, Airbnb, Uber, LinkedIn and Coinbase. These decks, in our view, are pretty impressive.
We’ve additionally provided pitch guides and videos from top accelerator programs such as YCombinator, Sequoia, 500 Startups, and Techstars.